Interviews are an important part to extending anyones personal brand. Eric James of http://erictothemoon.com/, helps people who are looking to be public speakers, build their rolodex of interview possibilities through authentic networking.
As an avid adventurer, a true entrepreneur, and an overall enthusiast for life, Eric has had his fair share of interviews on both the local and the national scene. His biggest feature was by the NY Times, when he was interviewed in conjunction with Zappos found Tony Heish. He had recently visited the Zappos leadership facility and got to see first hand what the hot and popular company was doing to retain amazing leaders in their business.
Eric spent most of the interview talking about the experience through his own eyes and really just describing how he was able to connect the dots in what Zappos was doing and what he was doing in his own business.
The next big feature that Eric James landed in was National Geographic. Although he wasn’t asked to do too much talking in this interview, the pictures he had captured on a recent trip received publication and featured nationally on the National Geographic Home page. It was quite a personal accomplishment for anyone, especially an avid photographer like James. Eric points out that not all coverage and interviews have to be with you one on one. In the National Geographic feature it was his pictures that did the talking. He also points out that with new medians like Reddits AMA threads, a lot of interviews come in the form of conversation pieces with the masses. It’s important to look out for unique opportunities like this.
Eric also has landed several interviews on the local scene. This is extremely important because often it leads to coverage from the bigger more wide spread brands. Eric used his coverage on the local scene to parlay several business deals and land a few non profit opportunities.
He was able to generate this initial coverage just through his basic networking. Anytime Eric is in a new environment, he does his personal best to generate authentic conversation with whoever he is speaking with. This genuine attitude towards building relationships unlocks most opportunities that others forfeit without knowing because they put their needs first. Approaching a conversation with an open mind and no agenda often yields much higher results!